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Are Audis Luxury Cars (9 Compelling Arguments Worth Considering)

Are Audis Luxury Cars

There’s no question, Audis are luxury cars.

My love affair with Audi began in 1996 when I spotted a red A4.

I was immediately taken by the athletic appearance and an interior that was every bit as executive as the BMW 3 Series and Mercedes C Class it competed against.  

Audi has been around since 1909. And in 100 plus years, they’ve produced some truly impressive cars. Perhaps what they’re best known for is the quattro system.

Audi’s popularity has also been no doubt helped by the company’s racing history, which began in the late 1970s under Audi Motorsport.

Let’s take a ride and find out what makes Audi a luxury brand.

1. What Is a Luxury Car?

Although some cars can offer even more features than a luxury car, a car like a Kia Stinger is not a luxury car.

A luxury car is one that provides increased levels of comfort, equipment, amenities, quality, performance and perhaps most importantly, associated status.

That’s why even though a car like a Kia Stinger can be optioned with features like heated and cooled Nappa leather seats, rear sunshades and navigation.

No one is going to associate it with the same level of prestige as a BMW with less features.

2. Audi’s Beginnings

There's no doubt how the world of motorsports has helped Audi improve its cars.

The history of Audi began in the 19th century.

Since then, the company has experienced major milestones in the areas of car manufacturing, motorcycle engineering, engine production and motor racing.

All culminating in Audi’s new mid-size offering 1994, the A4. A car poised to update the company’s image.

Did it work?

To say that it sold well is an understatement.

Audi sold 500,000 units within the first 20 months firmly establishing the manufacturer as a premium car brand.

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3. Who Currently Makes Audi?

An Audi manufacturing plant that belongs to the Volkswagen Group.

Audi is a subsidiary of the Volkswagen Group with nine production facilities worldwide.

The Audi name comes from the Latin translation of the word Horch or hark, which means listen.

Audi’s fame grew through its wins in motorsports throughout the 20th century.

Then in 1964, the Volkswagen group purchased a 50% stake in Audi. Today, it’s also partially owned by shareholders.

4. What You Can Expect from an Audi

A Q3 is one of the best most reliable Audis you can buy.

In 2022, Audi’s ranked 28th in terms of dependability out of 32 car brands.

However, an Audi that has been well-maintained can last 150,000 to 200,000 miles (10 to 13 years).

Below are the most and least reliable Audis according to J.D. Power Quality and Reliability Score.

Most Reliable ModelsLeast Reliable Models

5. What is the Quattro System?

Audi's all-wheel drive Quattro helped the company win many races throughout the 80s.

Quattro is Italian for four referring to Audi’s all-wheel drive system. In the 1980s, the company had a champion rally car named the Quattro which used this AWD system.

Today, the Audi Quattro AWD system includes mechanical and electronic activation as well as intelligent software and sensors monitoring steering angle, traction, stability control, movement of the wheels and yaw angle.

6. Types of Audis

Audi's flagship car is the R8 and deserves every bit of the acclaim its received since introduction.

Audi’s luxury car lineup spans the gamut of what’s available in the automotive market.

From two-seat roadsters to seven passenger SUVs, Audi likely has a car for you.

Audi’s cars include the subcompact A3, the compact and Allroad wagon A4, the midsized sedan and Allroad wagon A6, the A7 hatchback and full size A8 sedan.

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The SUV lineup includes the small Q3, the compact Q5, the three-row Q7 and flagship Q8.

If you’re looking for something sportier, there’s the TT coupe and roadster, A5 coupe and convertible.

And of course, Audi’s halo sports car, the fantastic R8. Electric cars are becoming more popular.

And Audi has you covered with fully electric models including the E-Tron and E-Tron Sportback SUVs.

7. Audi’s Bum Rap

The Audi 5000 got a bum rap for what was later investigated to be human error rather than a fault with the car.

Sadly, in the 1980s the Audi 5000 was charged with having a design defect leading to sudden acceleration.

After a melodramatic, even theatrical performance by the news show 60 Minutes.

The National Highway Traffic Safety Administration sprang into a lengthy investigation declaring that the accelerator and brake pedals were too close together causing inattentive drivers to accelerate when they meant to hit the brake – Europeans reported no such incidents.

By the end of the investigation, NHTSA concluded that the incident was due to driver error and had nothing to do with Audi’s negligence.

But the damage was done to Audi’s reputation. And it took the company 15 years to recover.

8. Are Audis Good Cars?

Audi's are good cars. It just depends on what you get and your ability to keep up with scheduled maintenance.

Yes. Audis are good cars. Audi a sporty luxury brand with a full model lineup. They score highly for innovation, design and build quality.

However, there are some models that are more problematic to own than others, like the A3 and E-Tron.

And there is the fact that Audi ranked 28th out of 36 for brand reliability. But the Volkswagen Group has put plans in place to deliver better quality cars.

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The four rings has even been recognized as one of the most improved automotive brands.

9. Why You Should Consider an Audi

If you're looking for a car that isn't that common with a distinct appearance. An Audi is for you.

We’re seeing Audis around a lot more these days.

When it comes to the desirability factors, there are few cars that entice excitement like an Audi. I aspire to own an Audi S3 and R8 supercar.

One of the reasons why you should consider an Audi as your next car is the sheer variety. Few luxury brands have you so well covered.

Having driven an Audi, the praises about the interior aren’t without merit. The styling of an Audi is unique; you’re not going confuse it with another automaker.